The tool “Facebook Insights” updates constantly the information related to our Facebook page to show us the page’s development and patterns that can be formed. It is advisable to check and evaluate the report’s data around every 2 weeks.

Using Facebook Insights we are able to determine the best moment of the day and the best day of the week to post, and what kind of content is the most popular.


We can get very interesting informations, disaggregated into several sections:

  1. We can see the “likes” from a determined period. If we want to check a concrete time interval which, for example, coincides with the validity of a Facebook contest that we have
  2. Historic evolution: We can have a factual insight about the accomplishment of our objectives or if we are stuck in the users engagement
  3. Net likes”: the difference between “likes” and “unlikes”.
  4. Origin: We are able to know if the user pressed the “like” button from the page, from an advert, from a post, using the mobile app or from other options.


Facebook show us the reach of our publications, namely, times that the posts appear in the user’s timeline. Just compute the next 28 days to every post.

The reach can be organic (number of unique people who saw your publication on their timeline or on the fanpage) and paid (the total number of unique people who were shown your post as a result of ads).

Graphics show us the following data:

  1. Reach of daily publications, on the selected
  2. Evolution of “likes”, comments and how many times our publications have been shared.
  3. Hide, report as spam and “unlike”. When your posts are silenced by third
  4. Total reach: unique users that have seen any activity in the It includes our posts, the third party ones made on the page and visits.


This section shows the visits to your page from Facebook and outside:

  1. Visits to timeline and
  2. Mentions and posts from other users in your
  3. External sources: for example, websites, search engines or other Social Media platforms like Twitter or YouTube.


1. All the publications on the selected period. This includes the date, post’s title, type (link, image, etc), if we have applied segmentation, reach, interaction and if we have advertised the publication.

2. When our fans are connected: this says which days and at what time our followers are connected.

3. Best types of publications: see his mid range and participation.

If the performance is not as it should and we want to improve it, we could consider the following strategies:

  • Occasionally, use the sponsored stories for the most relevant For example, the release of a new product or service.
  • Get more “likes” from outside Facebook with the social buttons, for example, adding a Facebook’s plugin on the
  • Interact with the audience through each For example, formulating questions that stimulate the audience to answer and engage with us.
  • Look what contents work better. The publications with photos or infographics have much more interactions than simple links or
  • Include a proper description for every publication. Puts the audience in a situation like what they would find if the content is being clicked.


Inside the reach’s panel, we have several data that are really helpful to schedule our contents. The demographic data provides us with the possibility to see the geographic location of our fans, and other things like gender and age too. In line with the most popular age frames we are able to outline suitable publications.

1.     Your fans

On this tab, we can see some information from our fans like location, age, gender and language, in total and in percentage.

2. People reached Here we can see the same information as before but regarding the people that could have seen our posts. Also, we have a comparison of those data and our fans.

3. People engaged Newly, we have the same information but this time we can see a comparison between the demographic information of the engaged people.