Google Alerts is a Google’s functionality by which is possible to monitor the information related to the terms that we define. This tool could be used to control the Web trends about our business or competition.

The alert can be configured to send the information to an e-mail or being added to an RSS reader. In any case, these instructions are valid:

Then we will receive an e-mail like this:

Useful search operators

Search operators are commands that can be used to perform smart and specific searches in Google’s search engine. Likewise, they are valid for the automatic searches in Google Alerts. There is a list of useful search operators for our queries.